Keebler, founded in 1853, is the second-largest cookie and cracker manufacturer in the country. Brands include Austin®, Cheez-It®, Chips Deluxe®, Club®, Famous Amos®, Fudge Shoppe®, Keebler®, Murray®, Plantation™, Sunshine®, Town House®, and Zesta®. Through its Little Brownie Bakers subsidiary, Keebler is also a leading licensed supplier of Girl Scout Cookies®.

Keebler icons such as Ernie Keebler and the Elves are among the most recognized characters in advertising.

The Elves, known for making Uncommonly Good® products in a "magic oven," are among the best-recognized advertising characters in America. They symbolize dedication, generosity and hard work and use wholesome ingredients and a bit of magic to make their Uncommonly Good® products.

The original Keebler "jingle" reads like this: "Man, you never would believe where the Keebler® Cookies come from. They're baked by little elves in a hollow tree. And what do you think makes these cookies so uncommon? They're baked in magic ovens, and there's no factory. Hey!" (Lyrics by Tom Shutter, copywriter, Leo Burnett, 1967)

In March 2001, Keebler Foods Company was acquired by Kellogg Company, the world's leading producer of cereal and a leading producer of convenience foods.