About Us

  Brilliant Marketing Pte Ltd
  Brief History
 


Brilliant Marketing is incorporated in 1991. The company is led by Mr Quek Chin Kwang, a veteran in the confectionery industry with more than 40 years of experience.

Over a period of 15 years, Brilliant Marketing has grown to become a familiar household name known as “YOUR COOKIE AND CONFECTIONERY PEOPLE” in Singapore.

Within this timeframe, Brilliant Marketing has also introduced many new products into Singapore. Today, these brands have become household names such as Famous Amos, Keebler and Kinh Do.

Brilliant Marketing is also the licensee for SNOOPY characters (S.E. Asia and China) and LOONEY TUNES characters (Singapore & Malaysia). It has the rights to use the characters’ images for food distribution and product manufacturing.

Other businesses include export services to countries in S.E Asia, China, Australia and Philippines.

In August 2005, Brilliant Marketing achieved ISO 9001:2000 Quality Management System certification.
  Vision
 


To become a trusted and respected brand

synonymous with quality and

perfection in the confectionery industry
 

  Mission
 
Consistently deliver to all our valued customers with the utmost standard and promise of

 

PRODUCT QUALITY

SERVICE EXCELLENCE

AND

BUSINESS INTEGRITY

  Core Values
 


Trust & Respect For Others

Speed & Urgency In Execution

Creativity & Innovation In Business
 

  Objectives
     
 

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WHAT’S NEW

 
 

ABOUT US

 
 

DISTRIBUTION CHANNELS

 
 

CONTACT US

 
 
 

Our Brands

 

Famous Amos

Keebler

Solen

Snoopy

Looney Tunes

Kinh Do

 

 

 

 

 

 

 

 

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